tag:blogger.com,1999:blog-6083612851716281896.post8229764989684935892..comments2024-03-28T02:34:34.041-07:00Comments on Rachna's Scriptorium: Effective Marketing Strategy to give Books VisibilityRachna Chhabriahttp://www.blogger.com/profile/16900999965919504282noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-6083612851716281896.post-87836810678645331422010-09-20T16:46:32.457-07:002010-09-20T16:46:32.457-07:00I don't have a book to market, but hopefully s...I don't have a book to market, but hopefully someday I will. It seems that word of mouth plays a huge role, but how does word of mouth spread? I have no answers to this. You developed a great list.Julie Musilhttps://www.blogger.com/profile/02150454913885915017noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-21646536827549639502010-09-20T13:56:12.061-07:002010-09-20T13:56:12.061-07:00I definitely think that good marketing sells books...I definitely think that good marketing sells books. I've been trying to think about my marketing strategy for awhile now... and everytime I see a post like this, I write down the link so I can refer back to it. Thanks!Erin MacPhersonhttps://www.blogger.com/profile/11665098986271579372noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-66882224735116167212010-09-19T17:39:07.311-07:002010-09-19T17:39:07.311-07:00Effective marketing definitely sells more copies. ...Effective marketing definitely sells more copies. The more poeple see it around, the more they want to know what the fuss is about :)Lynda R Young as Elle Cardyhttps://www.blogger.com/profile/09975442291393246148noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-185763920212100422010-09-19T01:15:53.122-07:002010-09-19T01:15:53.122-07:00Marketing is essential and the truth is that write...Marketing is essential and the truth is that writers have a be a lot more proactive about it than they've been in the past.<br /><br />You give a good list in this post about the different marketing options and many writers can do a lot of these things themselves if the publisher doesn't bother (and most of them won't). <br /><br />Marketing not only makes that particular book do well but also get's the author's name out there so when the second book come out people are more likely to recognise that name and be curious.<br /><br />JaiJai Joshihttps://www.blogger.com/profile/04858987106548357551noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-31046303734995485182010-09-18T14:49:40.403-07:002010-09-18T14:49:40.403-07:00Great list of stuff! Can't wait to get to the ...Great list of stuff! Can't wait to get to the marketing stage someday. I think marketing could be a lot of fun.<br />Another thing I saw--especially for YA and Children's Lit--is giving out buttons, stickers, and bookmarks with the title or cover of your book on them. Sophie Jordan's website had a way to sign up with your name and address and she would send you little goodies to hand out to your friends. Very cute idea, I thought.Dayana Stockdalehttps://www.blogger.com/profile/03732725838165251900noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-2585266596558645462010-09-18T03:25:11.460-07:002010-09-18T03:25:11.460-07:00I’ve seen the newspaper and MTV ads you are talkin...I’ve seen the newspaper and MTV ads you are talking about. I think they are quite effective actually, but right now I guess most of the readers will come through avenues of social media. At least, I find that nowadays I select a lot more books to read based on my surfing online.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-41184690086973382012010-09-18T01:46:44.668-07:002010-09-18T01:46:44.668-07:00Kim....radio and MTV are good options which should...Kim....radio and MTV are good options which should be tapped.<br /><br />Anne... I actually didn't do much to market my first lot of books. But I plan to do a lot more in future.<br /><br />Elizabeth..yes its a lot of work, but really well worth the effort.<br /><br />Robyn...school visits are my favourite. Wish we could have done more on that front. Its a wonderful way to connect with one's readers.<br /><br />Madeline...marketing is an important aspect of publishing, a great way to give the book visibility.<br /><br />Karen...I agree that reaching out to people and creating a platform is important.<br /><br />Tabitha...I hope I can utilize all or most of the ideas in future.<br /><br />Victoria...I like the idea of placing bookmarks in books similar to the ones we write. It will be a constant reminder.Rachna Chhabriahttps://www.blogger.com/profile/16900999965919504282noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-52074573773011065772010-09-17T18:28:31.132-07:002010-09-17T18:28:31.132-07:00Great list. Thanks so much for posting it. I love ...Great list. Thanks so much for posting it. I love the idea of the posters outside of theatres. That's a new one. I have friends who make bookmarks and put them inside other books that are similar to theirs, then face those books out on the shelves. (As well as their own books of course. LOL) That way, you're helping another writer, presumably someone whose work you admire, and you're helping yourself as well.Victoria Dixonhttps://www.blogger.com/profile/14012092208934951963noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-77727600950802046542010-09-17T15:45:20.011-07:002010-09-17T15:45:20.011-07:00Yep, marketing is a wonderful thing. I hope to uti...Yep, marketing is a wonderful thing. I hope to utilize all these ideas some day.Tabitha Birdhttps://www.blogger.com/profile/08196816108272065974noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-91128336495935889442010-09-17T15:13:27.436-07:002010-09-17T15:13:27.436-07:00Good topic! I do believe we need to be involved in...Good topic! I do believe we need to be involved in the marketing of our writing, whether books, articles, etc. It's all part of reaching out and creating a platform. Comes with the territory these days.<br />Have a good weekend,<br />KarenKaren Langehttps://www.blogger.com/profile/18177923284595298347noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-91133204922425626472010-09-17T11:01:28.092-07:002010-09-17T11:01:28.092-07:00What an original blog topic. Very well written and...What an original blog topic. Very well written and thought provokinh. Thank you and thanks for following along on my blog too. :O)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-41522830952477910992010-09-17T09:26:06.507-07:002010-09-17T09:26:06.507-07:00Marketing is very much on my mind these days. And ...Marketing is very much on my mind these days. And I have googled everything I can on the subject. As a matter of fact, just yesterday I found some interesting things on this subject. Most important? You in the flesh. Kids love for their fav authors to do school visits. I don't know about India, but I suppose it would be the same? Book fairs are great and donating a copy here and there to school libraries. And free stuff. Always good. :)Robyn Campbellhttps://www.blogger.com/profile/17356555082768185840noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-67106049450560816282010-09-17T09:20:44.983-07:002010-09-17T09:20:44.983-07:00A great list, Rachna. A lot of work, too! I get ...A great list, Rachna. A lot of work, too! I get concerned sometimes about how much time all of that will take away from writing. But then, ya do what ya gotta do! :-)Elizabeth Varadan, Authorhttps://www.blogger.com/profile/01708206753256682635noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-57800545273360795412010-09-17T07:12:12.243-07:002010-09-17T07:12:12.243-07:00What a great list of ideas! I think as writers we ...What a great list of ideas! I think as writers we need to brainstorm our marketing techniques long before we hit the book shelves.Tanahttps://www.blogger.com/profile/10518718614911804428noreply@blogger.comtag:blogger.com,1999:blog-6083612851716281896.post-10982339080436795382010-09-17T04:50:55.841-07:002010-09-17T04:50:55.841-07:00Great post Rachna! So true about how important mar...Great post Rachna! So true about how important marketing is to a successful promotion of your book....<br />Radio is a really good tool..just like you say, most people listen to it...<br />Book signings and even web competitions/book as prize are excellent tools as well..<br />MTV would be huge as well! Especially to reach the YA audience..<br />-KimAnonymousnoreply@blogger.com