I have already done a post on giving our books visibility, refer to post
Effective Marketing Strategy to Give Books Visibility. But there are a lot of writers who are unpublished.
This post will cover the points on giving a writer visibility, though I prefer
to call them aspiring authors rather than struggling writers.
As
writers there are many ways we can ensure that atleast some people are familiar
with our names before our books are published.
1. In
India
most writers take the newspaper route: we (including me) start our writing
careers by contributing to newspapers
and magazines that accept freelancers. This is one of the best ways to get
visibility: contributing regular features, articles and short stories ensures that we write
often, our regular bylines make many people familiar with our names and
ofcourse when a cheque arrives in the
mail it’s a wonderful feeling and seeing our work in print is sheer joy. All the
newspapers and magazines accept email submissions. I have noticed that few regular contributors have ended up
with columns.
2. Participating
in short story, poetry, haiku and flash
fiction competitions is a
wonderful way to get noticed. Even if the writer does
not win the top prizes,
but gets just a special mention
or comes in the top ten, editors,
publishers and agents take notice. I have seen several writers who win
prizes, bag book deals from publishers. Nowadays there
are several online
writing
competitions that one can join
without worrying about postal
issues. Many don’t even have an entry fee
and one can submit from any part
of the world.
3.
Starting a Blog is one of the
best ways of expressing oneself and building
relationships with other writers and learning and sharing
knowledge, all
from the comfort of our homes. I have
read that many editors and agents
( in India we don't have agents) search for an online presence for the writers
whose
manuscript lands in their inbox. And of course it’s an amazing platform
and
hones our writing skills.
4. Building a Website is one of the best thing
writers and authors can do.
Though I have been toying with that idea I
am not sure I will go for that right
now. Writers can even put up samples of their previously published
work
for editors, agents and publishers to go through. But, don't ever make the
mistake of putting anything from unpublished books or stories. As once its
read no one will be interested in publishing it. Both
the blog and the website
looks good in the Writer/Author bio.
5. Almost all publishers bring
out anthologies where several writers (yes even
unpublished writers are invited) and authors
are asked to contribute a story:
sometimes
based on a theme. If the publisher is big then this turns out to be a
prestigious thing to mention in the bio. I
have been a part of several Penguin
Anthologies. Many times writers contributing in anthologies are offered
book deals or commissioned to write on different
topics by publishers.
6. Contributing articles in
prestigious Journals that have a reputation in the
literary world is a wonderful way to get
noticed. Such mentions in our bios
do make the agent and editor sit up and take notice. To write a book takes a
long time, so if in the interim a few
publishing credits roll out it’s a good thing.
Do you think its important for writers to get noticed even before their
books are published? What are all the things you are doing to get yourself
visibility? What do you all think
writers should do to get noticed. Please share. It will be of great help to
everyone.