Getting the Writer Noticed Before the Book is Published

I have already done a post on giving our books visibility,  refer to post  Effective Marketing Strategy to Give  Books Visibility. But there are a lot of writers who are unpublished. This post will cover the points on giving a writer visibility, though I prefer to call them aspiring authors rather than struggling writers.

 As writers there are many ways we can ensure that atleast some people are familiar with our names before our books are published.

                                           

    1.  In India most writers take the newspaper route: we (including me) start our writing careers by  contributing to newspapers and magazines that accept freelancers. This is one of the best ways to get visibility: contributing regular features, articles  and short stories ensures that we write often, our regular bylines make many people familiar with our names and ofcourse  when a cheque arrives in the mail it’s a wonderful feeling and seeing our work in print is sheer joy. All the newspapers and magazines accept email submissions. I have noticed  that few regular contributors have ended up with columns.

2.      Participating in short  story, poetry, haiku and flash fiction competitions is a    

      wonderful  way to get noticed. Even if the writer does not win the top prizes, 

      but gets just a special mention or  comes in the top ten, editors,   

      publishers and agents  take notice. I have seen several writers who win

      prizes, bag  book deals from publishers. Nowadays there are several online

      writing  competitions  that one can join without worrying about postal

      issues. Many don’t even have an entry fee and one can submit from any part

      of the world.

 3.  Starting a Blog is  one of the best ways of expressing oneself and building

      relationships  with other writers and learning and sharing knowledge, all

      from the comfort of our homes. I have read that many editors and agents  
     ( in India we don't  have agents) search for an  online presence for the writers
      whose manuscript lands in their  inbox. And of course it’s an amazing platform
      and hones our writing skills.

4.  Building a Website is one of the best thing writers and authors can do.

     Though I have been toying with that idea I am not sure I will go for that right

      now. Writers can even put up samples of their previously published
      work for editors, agents and publishers to go through. But, don't ever make the
      mistake of  putting anything from unpublished books or stories. As once its
      read  no one will be interested in publishing it. Both the blog and the website
      looks good in the Writer/Author bio.

5.  Almost all publishers bring out anthologies where several writers (yes even

     unpublished writers are invited) and authors are  asked to contribute a story:

     sometimes based on a theme. If the publisher is big then this turns out to be a

     prestigious thing to mention in the bio. I have been a part of several Penguin

     Anthologies. Many times writers  contributing in anthologies  are offered      

     book deals or commissioned to write on different  topics by  publishers.

6.  Contributing articles in prestigious Journals that have a reputation in the 

     literary world is a wonderful way to get noticed. Such mentions in our bios   

     do make the agent and editor sit up  and take notice. To write a book takes a

      long time, so if in the interim a few publishing credits roll out it’s a good thing.

Do you think its important  for writers to get noticed even before their books are published? What are all the things you are doing to get yourself visibility? What do you all  think writers should do to get noticed. Please share. It will be of great help to everyone.